The primary purpose of product packaging has always been to protect the products from any possible damage, and brands never cared about making them beautiful, nor did the customers. Even though the thought behind using product packaging is the same, now brands and customers care about how their product packaging looks because brands know that customers have thousands of options to choose from.
Product packaging is essential and plays a crucial role in making a brand successful, but customers won’t care about how their packaging looks when they receive a damaged product. Customers spend their hard-earned money on your product and don’t want to receive a damaged product.
You can have great-looking packaging, but you need shipping boxes to ensure your product is safe while it’s getting shipped. Mainly if your brand sells fragile items, it is more than vital that you choose the correct shipping boxes. Shipping boxes aren’t your typical product packaging that is used to attract customers because it is used to protect their products.
This blog will tell you how you can ship your fragile products using shipping boxes. If that sounds intriguing, then let’s hop into it.
Choose The Best Material
The first thing you need to do to ensure that your product remains damage-free on its journey is to choose the suitable packaging material. Packaging material is the most critical factor that will decide the outcome of your product because while shipping, your parcel will come across some harsh conditions, like getting pressed under a pile of parcels or falling from some height.
Some harsh climate conditions await your parcel’s journey, like moisture, extreme heat, or shocks. Try and spend as much time as you need to ensure you get your hands on the suitable packaging material. You will be shipping fragile items, so choose the most durable material available. If that means spending more money, then so be it because you can’t send broken products to your valued customers.
Right Box Size
After you have decided on the material you will use to manufacture your shipping boxes, now comes the time to choose the size. The size of the box matters the most after the packaging material. No matter how durable your shipping boxes are, they will be nearly worthless if the size is wrong. Roads are challenging, and your parcel will face bumps which can be bad for your product.
If your box is large compared to the product, then there are chances that your product will keep tossing around, which can result in damage. On the other hand, if the box is too tight, your box might not be able to handle the pressure from the box, and this also will cause damage to your product.
Use Protective Padding
As we mentioned earlier in this blog, you don’t know what your product will come across while shipping. It is better to be safe than sorry. You can always add an extra layer of protection because you are shipping fragile products. We recommend that you add an extra layer of padding between the primary product packaging and the shipping boxes so that these boxes don’t keep on colliding with each other.
You have great options, whether packaging peanuts, bubble wrap, air pillows, crinkle paper, or foam. It can be anything that you prefer. But it should get the job done.
Use Special Handling Services
We all have seen how packaging companies handle parcels; if you haven’t seen it, hundreds of videos are roaming on the internet. Every packaging company has multiple services to choose from, whether it be standard, medium, or high-class shipping services.
As you know, you are shipping fragile items, so you should choose high-profile shipping services. It will cost you more than standard shipping, but nothing is more important than your product and brand repo. If you negotiate and bring the price down, you can absorb that extra shipping cost into the product’s price.
Label The Box As Fragile
You can get your hands on the most durable material available. It is also possible that you get the most durable padding available, and you can also have the best shipping company and choose their most high-profile shipping, but you will still be missing one major thing.
What is that, you might wonder? That thing is the sticker that reads fragile item. You can’t ignore this, no matter how good your shipping boxes and shipping company are. We think product shipping boxes that carry fragile items should have this sticker on them.